Soma

Our take: this Soma in Plano is a mainstream intimates store focused on bras, panties, sleepwear, and shapewear, and it is a favorite for shoppers who would rather avoid the mall. The reviews are mostly positive about the service, several describe kind, patient associates who take real time on a fitting and deliver the kind of in-person retail attention that feels increasingly rare. The downsides are worth noting: a couple of shoppers raised product-quality concerns, including a bra that stained clothing, and one described an uncomfortable interaction. On balance, though, this is a comfortable, service-oriented alternative to Victoria's Secret for everyday and supportive styles. Go for a fitting and you are likely to leave well looked after.