Fleur du Mal NYC Nolita Boutique
372 Broome St, New York, NY 10013
Our take
EditorialFleur du Mal is a luxury lingerie boutique on Broome Street in Nolita/SoHo, designer Jennifer Zuccarini's namesake brand. The collection skews smaller-frame and unique, with reviewers explicitly comparing it favorably to Victoria's Secret as more interesting and higher-quality. Recent reviews lean heavily on multiple specific floor associates named glowingly for warm, knowledgeable sizing guidance, one in particular shows up across nearly half of all five-star comments. The friction worth knowing: a customer who'd been waiting reports being skipped in line for the fitting room despite arriving first; a separate customer reports buying defective stockings (one wouldn't stay up despite salesperson assurances) and being unable to return for a refund. Best for SoHo / Nolita visitors wanting designer-tier lingerie and willing to budget for luxury pricing, especially smaller-frame shoppers.
Store description
Fleur du Mal NYC Manhattan Boutique offers luxury lingerie, ready-to-wear, and swimwear designed by Jennifer Zuccarini. Named after Baudelaire’s famed poetry, the brand celebrates elegance and seduction, empowering women to express their sexuality freely. From French Leavers lace to bespoke embroidery, each piece fuses sophistication with sensuality. Fleur du Mal applies a fashion-forward approach to lingerie and brings intimate allure into everyday dressing. Visit our NYC Manhattan lingerie boutique for private appointments or bridal fittings. Contact: boutique@fleurdumal.com
What customers say
Summarized from 85 reviews- Multiple specific floor associates named glowingly across recent reviews
- Designer collection skews unique vs. mainstream chain options
- Fitting guidance helps shoppers avoid bad self-measurements (per the staff's own framing)
- Reviewers consistently say the in-store visit was better than shopping online
- Personalized one-on-one consultations for surprise gifts and special-occasion needs
- A customer who arrived first reports being skipped in line for the fitting room while later arrivals were given priority
- A customer who bought defective stockings (one wouldn't stay up) was unable to return them for a refund despite salesperson assurances
- Pricing skews luxury and isn't worth a try if you don't enjoy the brand aesthetic
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