Fleur du Mal NYC Nolita Boutique
372 Broome St, New York, NY 10013
Our take
EditorialFleur du Mal is a luxury lingerie boutique on Broome Street in Nolita, designer Jennifer Zuccarini's namesake brand. The collection skews smaller-frame and distinctive, with reviewers comparing it favorably to the chains as more interesting and higher quality, and several associates draw praise for warm, knowledgeable sizing help. Two complaints: a customer who was waiting reports being skipped for the fitting room despite arriving first, and another bought stockings that would not stay up despite assurances and could not get a refund. A fit for SoHo and Nolita shoppers wanting designer-tier lingerie, especially smaller-frame shoppers, who can budget for luxury pricing.
Store description
Fleur du Mal NYC Manhattan Boutique offers luxury lingerie, ready-to-wear, and swimwear designed by Jennifer Zuccarini. Named after Baudelaire’s famed poetry, the brand celebrates elegance and seduction, empowering women to express their sexuality freely. From French Leavers lace to bespoke embroidery, each piece fuses sophistication with sensuality. Fleur du Mal applies a fashion-forward approach to lingerie and brings intimate allure into everyday dressing. Visit our NYC Manhattan lingerie boutique for private appointments or bridal fittings. Contact: boutique@fleurdumal.com
What customers say
Summarized from 85 reviews- Multiple specific floor associates named glowingly across recent reviews
- Designer collection skews unique vs. mainstream chain options
- Fitting guidance helps shoppers avoid bad self-measurements (per the staff's own framing)
- Reviewers consistently say the in-store visit was better than shopping online
- Personalized one-on-one consultations for surprise gifts and special-occasion needs
- A customer who arrived first reports being skipped in line for the fitting room while later arrivals were given priority
- A customer who bought defective stockings (one wouldn't stay up) was unable to return them for a refund despite salesperson assurances
- Pricing skews luxury and isn't worth a try if you don't enjoy the brand aesthetic
The themes above are summarized from public customer reviews published on third-party platforms (including Google Maps). They represent the opinions of those reviewers, not the opinions or positions of Sex Shop Maps. Names and specific experiences described are reproduced from public reviews. If you are referenced in any content on this page and would like it removed, see our removals process.