Not Too Naughty
2121 First St, Livermore, CA 94550
Our take
EditorialOur take: Not Too Naughty in Livermore is a friendly, approachable adult store, and the reviews reward its atmosphere above all: shoppers describe a no-shame, welcoming energy and staff who happily guide you to what you need without making anyone feel awkward, which makes it a comfortable stop for first-timers and couples. The selection covers the essentials for personal and couples use. Two recurring frustrations are worth knowing: some shoppers find prices high compared to online, particularly on basics like lubricant, and several mention arriving to find the store temporarily closed with a be-back-soon sign. If you go, the people are the highlight, so engage them, and consider calling ahead to be sure they are open.
Store description
Visit Not Too Naughty — your trusted adult store at 2121 First Street, Livermore. Part of the Secrets Boutiques family for over 30 years, we carry adult toys, lingerie, novelties, massage oils, lubricants, couples gifts, and bachelorette party supplies. Our friendly staff provide a welcoming, judgment-free experience for everyone. Open Mon–Thu 10am–10pm, Fri–Sat 10am–11pm, Sun 12pm–8pm.
What customers say
Summarized from 49 reviews- No-shame, welcoming atmosphere for first-timers and couples
- Friendly, helpful staff who guide you without pressure
- Covers the essentials for personal and couples use
- Prices run high on basics compared to online
- Reports of arriving to a temporarily-closed store
- Small selection compared to the big superstores
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