Groove

Groove on East Thomas Road in Phoenix bills itself as an upscale adult store, and reviewers back that up with praise for a welcoming, knowledgeable staff that puts nervous first-timers and couples at ease and explains products without pressure. Shoppers like the selection, the rewards points, and a dancer discount, and one standout account describes the store resolving a botched online-pickup dispute by refunding the purchase and gifting the item, which reviewers took as a sign of real customer care. The cautions are lighter here. One shopper felt watched and pressured by a cashier who implied they should buy something or leave, and a pickup ID policy created friction before it was sorted out. A fit for central Phoenix shoppers wanting a polished, well-staffed shop with a loyalty program.