Groove

Groove on North Gilbert Road in Gilbert, in Phoenix's southeast valley, bills itself as an upscale adult store and the reviews back it: shoppers repeatedly single out a large, high-quality toy selection that feels a cut above the chintzier competition, plus a clean layout and strong lingerie. The floor team draws steady praise for being knowledgeable, warm, and good at matching compatible products without pressure, and several first-timers say they were put at ease quickly. The one recurring wish is lingerie sizing: holiday sets sold as single top-and-bottom sizes do not fit every body type, and some shoppers want separates. A fit for buyers wanting a polished, well-curated selection and attentive help rather than a bargain-bin browse.