Groove

This Groove location sits on West Indian School Road in west Phoenix, the same upscale adult chain offering toys, lingerie, and gifts. Reviewers consistently praise a warm, patient floor team that makes first visits comfortable, and at least one shopper valued being helped in Spanish. Product guidance is a strong point. Two cautions surface: one buyer found a pair of handcuffs that did not lock reliably and sought an exchange, and another was turned away over a face mask, a dispute the store answered by explaining the visit involved restroom access. A longtime regular also noted a favorite associate had moved on. Selection and service still read as the draw here. A fit for west-side shoppers wanting friendly, no-pressure help finding the right products.