SKIMS

SKIMS Chicago on North Rush Street in the Gold Coast is the brand's first Chicago retail location (the Oakbrook mall was previously the only nearby outlet). Recent reviews lean heavily on a few specific named fitters across the recent wall, one in particular helped a customer try 10 bras and gave her continued attention through tears when nothing fit. The store layout is described as a work of brand-marketing art. The friction worth knowing: multiple recent reviewers report the brand's clothing as the cheapest material ever, colors fade quickly and items rip in the washer; a separate customer reports a T-shirt bra with uncomfortable underwire that she couldn't return because she'd already worn it. Best for Chicago shoppers who can ask for one of the named-positive fitters for in-person fittings, and worth managing expectations on long-term garment durability.