SKIMS
1000 N Rush St, Chicago, IL 60611
Our take
EditorialSKIMS on North Rush Street in the Gold Coast is the brand's first Chicago retail location. Reviews lean on a few fitters, one who helped a customer try 10 bras and stayed with her through tears when nothing fit. The layout reads as brand-marketing art. The cautions echo the brand's flagship complaints: several reviewers call the clothing thin, quick to fade, and prone to ripping in the wash, and one could not return a T-shirt bra with uncomfortable underwire because she had already worn it. A fit for Chicago shoppers who can ask for one of the well-reviewed fitters for an in-person fitting, with realistic expectations on garment durability.
What customers say
Summarized from 57 reviews- Multiple named fitters earn warm shoutouts, one specifically called out for staying with a customer through a difficult fitting that ended in tears
- Store layout described as a work of brand-marketing art
- Measurements taken before purchase to ensure correct fit
- Location in the Gold Coast is convenient vs. the previously-only-option at Oakbrook
- Welcoming staff for shoppers feeling overwhelmed or intimidated
- Multiple recent reviewers report the brand's clothing as the cheapest material ever, colors fade quickly and items rip in the washer
- A customer reports a T-shirt bra with uncomfortable underwire that she couldn't return because she'd already worn it
- Returns strict on worn items
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