Alla Prima Fine Lingerie
539 Hayes St, San Francisco, CA 94102
Our take
EditorialOur take: Alla Prima Fine Lingerie on Hayes Street is a high-end San Francisco boutique carrying designer labels like Bordelle, and for many shoppers it is the best lingerie experience they have had, some going back twenty years. On a good visit, the staff are warm and deeply knowledgeable, the selection is vast and includes brands you will not find elsewhere, and the loungewear and pajamas draw special praise. Appointments are recommended. The reviews are not unanimous, though: a couple of shoppers found the fitting experience hit-or-miss and the prices steep for what they received. This is a luxury, curated boutique rather than a value shop. If you want designer lingerie and expert help, book an appointment and go in expecting high-end pricing.
Store description
Chic outpost with a welcoming vibe specializing in unique & upmarket lingerie & sleepwear.
What customers say
Summarized from 37 reviews- Warm, deeply knowledgeable staff on a good visit
- Vast selection with designer labels found almost nowhere else locally
- Standout loungewear and pajamas
- Fitting experience can be hit-or-miss
- Luxury, high-end pricing
- Best with an appointment rather than a walk-in
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