Sex Shop Maps

Alla Prima Fine Lingerie

Lingerie store 3.9 · 37 reviews

539 Hayes St, San Francisco, CA 94102

Our take

Editorial

Our take: Alla Prima Fine Lingerie on Hayes Street is a high-end San Francisco boutique carrying designer labels like Bordelle, and for many shoppers it is the best lingerie experience they have had, some going back twenty years. On a good visit, the staff are warm and deeply knowledgeable, the selection is vast and includes brands you will not find elsewhere, and the loungewear and pajamas draw special praise. Appointments are recommended. The reviews are not unanimous, though: a couple of shoppers found the fitting experience hit-or-miss and the prices steep for what they received. This is a luxury, curated boutique rather than a value shop. If you want designer lingerie and expert help, book an appointment and go in expecting high-end pricing.

Store description

Chic outpost with a welcoming vibe specializing in unique & upmarket lingerie & sleepwear.

What customers say

Summarized from 37 reviews
Customers love
  • Warm, deeply knowledgeable staff on a good visit
  • Vast selection with designer labels found almost nowhere else locally
  • Standout loungewear and pajamas
Customers caution
  • Fitting experience can be hit-or-miss
  • Luxury, high-end pricing
  • Best with an appointment rather than a walk-in

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