The Demi Cup

The Demi Cup on North Pima Road at Market Street in North Scottsdale is a chic lingerie boutique built around professional bra fitting, carrying brands like Aubade and Chantelle and sizes department stores rarely stock. It is one of the highest-rated fitting shops in the Valley, and reviewers describe a genuinely upscale experience: a gorgeous space, a complimentary drink, and fit specialists who are warm, patient, and informative rather than pushy, often finding a correct size for shoppers told they were unfittable elsewhere. Partners along for the trip say they were made to feel welcome too. One dissenting review felt the fitting was cursory and that very small band sizes were not well stocked. A fit for Valley shoppers wanting an upscale, expert fitting and a wide brand and size range, particularly harder-to-find cups.