The Blue

The Blue on West 40th Street in the Garment District is a small adult shop with video booths and toy and lube retail. Reviews are mixed. The positives cite a good selection and friendly staff in a clean, organized space. The complaints: a male associate reportedly opens the booth door on customers when payment lapses by even ten seconds, and told a customer to leave when challenged, pricing is inflated (a 32oz bottle of gun oil well above the norm), and one reviewer noted the venue was left messy with no apparent cleaning. Fine for Midtown West regulars comfortable with the booth-and-retail combination, and keep booth payment current to avoid the early-door-opening.