Discover "The Blue," your premier adult entertainment store located in the heart of New York City at 236 W 40th St, New York, NY 10018. Whether you're looking to spice up your relationship or explore new territories of pleasure on your own, The Blue offers a vast selection of high-quality products, including a diverse range of sex toys, exclusive adult videos, and seductive lingerie.
At The Blue, we prioritize your privacy and satisfaction. Our store boasts a welcoming and judgment-free environment, making it the perfect destination for anyone over the age of 18. From beginner-friendly products to items intended for the more experienced, our expert staff is always ready to help you find exactly what you need.
Explore our extensive collection of adult toys featuring the latest innovations and classic favorites, all designed to provide maximum satisfaction. Dive into our curated selection of adult videos, from steamy erotica to educational materials, ensuring something for every preference and desire. Additionally, our array of enticing lingerie is just what you need to feel your absolute sexiest.
The Blue is easily accessible and located in a discreet part of Manhattan, making your shopping experience both convenient and confidential. Visit us today to enhance your intimate moments and unlock new avenues of excitement and pleasure. Whether shopping online or in-store, The Blue is your trusted source for all things adult entertainment. Elevate your experience, explore your desires, and spark new joys at The Blue.
Business Info
Address: 236 W 40th St, New York, NY 10018, USA
Phone: No phone number
Website: Not Available
Customer Reviews
Based on 5 reviews
Review data
5 star reviews
40.00%
4 star reviews
20.00%
3 star reviews
0.00%
2 star reviews
0.00%
1 star reviews
40.00%
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Lexy Smith
DO NOT GO HERE ALONE ! My friend and I went to thi...
DO NOT GO HERE ALONE ! My friend and I went to this store around 11 at night and we are young girls and we walked to the back of the store and saw a dark room to the right that had stalls and about 5-6 guys standing there. Suspicious so we left and found a guy that we felt we could trust to walk us to the store to buy what we wanted. And the same guys were walking in and out of the store. And one guy seen us and says “y’all are beautiful looks like y’all are twins” then we are walking out the store after we bought the product and he is coming back inside and says to the guy we had come in with us for our safety “looks like you have them taken care of”. I have video proof and will be letting the police know about this VERY potential sex trafficking store.
Looks small from the outside but has a MASSIVE SEL...
Looks small from the outside but has a MASSIVE SELECTION of really good, reasonably priced, name brand adult novelties and entertainment options.
The staff have the tendency to stare scrutinisingly and make you feel rushed to pick something, buy, and leave when you're making notes in your head and deciding which novelty or video or piece of apparel you're going to buy. They're not crowded in most cases and aren't constantly busy, yet there's a subtle unfriendly tension in the air that even if you just entered the store, all the staff are already thinking "You're taking way too long. Hurry up!". There's no reason to rush, it's a big store and on most of the times I've been there, there have been no more than 6, single, masked, quiet people, spread out from front to back. The place is silent other than the ambient sounds of A/C and a radio playing pop songs from the late 2000's to around 2015 or 2016, though I've recognised disco and mild EDM.
And no matter how long you've been walking around, figuring out what you're gonna spend at least $30 to $100 on average, the staff who float around giving the previously mentioned "Pick-Pay-Get Out" aura are following you around like a creepy ex ducking around corners to maintain constant visual. It's not a good sign when your customers feel like they're under suspicion of shoplifting the moment you turn around to look at the other side of the isle and accidentally lock eyes for a split second with an intimidating meatball watching you like a hawk does it's dinner. I understand your concern.. I'm a young 20-something male who doesn't exactly dress like the typical guy* (*I'm very emo, and a femboy... I stand out), and have a poker-face like a immaculate cinderblock wall. But even if you're trying to make sure I'm not a clepto, at least show some discretion. (I don't touch anything unless it's coming up to the register with me. If I want to read up about it I look it up on duck duck go so I don't even have to be seen holding it. I make a concerted effort to be quiet, respectful, and make it well known that I'm not a shoplifter.) And even that considered, this one guy who works there is always breathing down my neck, and making disgusted faces at me like he disapproves of my appearance and is silently judging me for the things I'm buying... Why is it his business what I'm buying from the store he works for? If he's standing 2 feet behind me, eyes locked on me with a menacing grimace, I have really bad anxiety, I could leave and take my business elsewhere.
But despite my complaints, I'm really fond of the store, the selection, the competitive pricing and the respectful, and quiet. Yet helpful fellow patrons there. I will continue to shop there into the future whether or not this is received or seen by management and they decide to tell their security to be less needlessly aggressive and hostile to their customers. Say something if someone is acting weirdly and avoiding cameras and products are being capered by untrustworthy people, rather than grunting at someone for taking their wallet out to count their money, or menacing people who can't decide and aren't touching your stuff... Please.
But still 4 stars is still my rating.