Sugar Cookies Lingerie
27 W 20th St #503, New York, NY 10011
Our take
EditorialSugar Cookies Lingerie on West 20th Street in the Flatiron District is a cozy boutique offering designer lingerie, sleepwear, and swimsuits amid chandeliers and flowers, booking a private showroom appointment is reportedly the must-try experience. A named associate appears in nearly every recent five-star review for ahead-of-time customer preparation (selecting pieces based on customer-stated style before the appointment) and patient, knowledgeable fitting. The friction worth knowing: a 2-star reviewer reports the boutique is cute but not size-inclusive; and one customer noted the playful 'sugar cookies' branding doesn't actually involve cookies (a gentle joke worth flagging). Best for Flatiron / Chelsea shoppers wanting a private, luxury, by-appointment lingerie consultation, and not the best fit for plus-size or non-standard-sized customers.
Store description
Cozy boutique displaying designer lingerie, sleepwear & swimsuits amid chandeliers & flowers.
What customers say
Summarized from 46 reviews- A named associate appears in nearly every recent five-star review for ahead-of-time customer preparation
- Private showroom appointments specifically called out as the best lingerie shopping experience reviewers have had
- Cozy boutique aesthetic with chandeliers and flowers
- Husband-and-partner shopping accommodated to balance both tastes
- Designer pieces and quality construction across the curated inventory
- A 2-star reviewer reports the boutique is cute but not size-inclusive
- One customer noted the 'sugar cookies' branding doesn't actually involve cookies (a gentle joke worth flagging)
- Walk-ins without an appointment may not get the full private-showroom experience
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