MySelf Lingerie
5114 13th Ave, Brooklyn, NY 11219
Our take
EditorialMySelf Lingerie on 13th Avenue and 52nd Street in Borough Park is a female-owned, modesty-aware Brooklyn boutique that's built its reputation on professional bra fitting and in-house seamstress alterations. The store is legendary in the Orthodox Jewish community for treating fittings as a private, custom-tailored experience, fitters take the time, the seamstresses tailor each purchase to the customer's exact shape, and the assortment skews toward elegant and modest in a way most chain stores can't match. The owner is regularly involved on the floor, and customer reviews repeatedly call out the discretion, privacy, and quality of the experience. Fast shipping is also a real reputation feature, one customer mentioned ordering UGG slippers on December 23rd and receiving them next-day. The one complaint to flag: at least one customer felt three different fitters had attitudes and didn't give her appropriate privacy. Otherwise the recent review wall is glowing.
Store description
We’re legendary because of our obsession with fit, staffing experienced and gentle fitters, as well as highly skilled seamstresses, to make every purchase one that is custom-tailored to celebrate your shape and size. PLEASE NOTE: TO ensure we can assist all customers coming for fittings in a timely manner, please be in the store an hour before closing.
What customers say
Summarized from 362 reviews- Female-owned boutique with in-house seamstresses for tailored fit
- Professional bra fitting handled with discretion and privacy, important for Orthodox / modesty-aware customers
- The owner is regularly involved on the floor
- Fast shipping reputation, UGG slippers next-day from a Dec 23 order
- Assortment skews elegant and modest, hard to find this combination elsewhere
- Fair pricing for premium product quality
- At least one customer felt three different fitters had attitudes and didn't give her appropriate privacy
- Fitters sometimes visibly on their phones during fittings, flagged as unprofessional
- 13th Avenue location is a walk from the major Borough Park subway stops
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