Journelle
14 E 17th St, New York, NY 10003
Our take
EditorialJournelle on East 17th Street near Union Square is a cozy modern lingerie boutique stocking high-end bras, loungewear, shapewear, and everyday undergarments. Recent reviews lean on multiple specific floor associates named glowingly for patient fittings, one in particular accommodated a customer with invisible disabilities (dizziness, pain) without making her explain herself repeatedly, which is genuinely rare. Dressing rooms include a bottle of water as a small touch. The friction worth knowing: a customer who initiated a bra return reports the customer-service workflow taking weeks (no return slips available, multiple email follow-ups required); a separate customer arriving at 5pm on a Wednesday found the store closed for lunch until 5:20pm with no flex for a traveling shopper; and the in-store restroom is reportedly off-limits to customers. Best for Union Square / Flatiron shoppers wanting high-end lingerie fittings with patient, accommodating service, and willing to budget for luxury pricing.
Store description
Cozy, modern lingerie shop offering high-end bras, loungewear, shapewear & everyday undergarments.
What customers say
Summarized from 82 reviews- Multiple specific floor associates named glowingly for patient fittings
- One associate specifically accommodated a customer with invisible disabilities without making her repeatedly explain herself
- Dressing rooms include a bottle of water as a small touch
- High-end brand selection with bras designed for varied breast shapes, not generic
- Returning customers cite the brand as their first stop for luxury lingerie
- A customer who initiated a bra return reports the customer-service workflow taking weeks, no return slips available and multiple email follow-ups required
- A customer arriving at 5pm on a Wednesday found the store closed for lunch until 5:20pm with no flex for a traveling shopper
- In-store restroom reportedly off-limits to customers
- Pricing is overpriced relative to the size of the product line per at least one reviewer
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