Azaleas - Lingerie + Swimwear Boutique

Azaleas is a bright East Village boutique on Second Avenue specializing in lingerie, swimwear, and accessories from up-and-coming designers. Recent reviews lean heavily on the inclusive curation, multiple reviewers specifically call out the boutique for supporting POC, women, and LGBTQ-owned lingerie brands. Two named fitters in particular show up across nearly half of all recent five-star comments for hands-on fitting expertise, remembering customer preferences across visits, and patient guidance with partners and family members. Multi-decade repeat customers are common. The one substantive negative: a single recent reviewer reports the employees were 'mean and rude' when asked for sizes to try on. Best for East Village and downtown Manhattan shoppers wanting a curated alternative to chain stores, especially shoppers prioritizing POC, women, and LGBTQ brand support.